Copywriting – Business Writing

As a writer one of my primary goals is to help people live better more productive lives. Whether I am writing for a consumer, an employee, or a business associate, the focus is still the same, to deliver clear messages that put the reader's needs first.

Copywriting Services

Copywriting, advertising, and marketing communications have all been given a bad rap. The problem - no one wants to be sold. People simply want to know "what's in it for me?"

Some of the "soft sell" copywriting services I offer include:

• Tag line creation, or development of branding attributes (i.e. for Charter Oak State College, I came up with "A college for your busy life, A degree as unique as you are" and Web page content that emphasized the college's "customized" degrees)


• Product web pages with emphasis on consumer benefits and testimonials


• Banner ads that speak to a person's curiosity

For copywriting that brings sales, without sounding "salesy", Contact Me.