Freelance nutrition writer and dietitian, Michelle Gibeault Traub is...
You market a high-quality nutrition or wellness product, but you are stumped by the constant barrage of consumer questions. What's in it? What research studies have been done on the ingredients? What kind of health expertise do you have?
I can help your customers make an educated decision about your product, because an educated consumer is a happy consumer, and a happy consumer tells their friends about your great product!
Health fairs and medical trade shows are prime venues for showcasing a health and wellness product. But, they are not for the faint at heart. The consumers and health-conscious professionals who attend these shows are knowledgeable; sometimes even experts in their fields. They tend to ask in-depth questions. I've been to some of the most challenging venues- Pri-Med, Natural Foods Expo, The American Dietetic Association Meeting (FNCE), and more. I know how to handle even the trickiest request while always keeping product confidentiality and brand integrity in mind.
Many of the biggest brands in wellness today utilize the expertise of a medical or nutrition professional. Such product endorsements give consumers peace of mind that they are making the healthiest choice.
"Ask a Dietitian" If you have a Web site, chances are very good that your Webmaster is bombarded with questions about your product. As your product spokesperson, I can help you develop email answers and Web page content written in a friendly, knowledgeable voice. I could even manage a Wellness Blog on your behalf. [See my own Wellness Blog.]