Freelance nutrition writer and dietitian, Michelle Gibeault Traub is...

Health Product Representation / Trade Shows

Health Product Representation

You market a high-quality nutrition or wellness product, but you are stumped by the constant barrage of consumer questions. What's in it? What research studies have been done on the ingredients? What kind of health expertise do you have?

I can help your customers make an educated decision about your product, because an educated consumer is a happy consumer, and a happy consumer tells their friends about your great product!

Trade Show Representation

Health fairs and medical trade shows are prime venues for showcasing a health and wellness product. But, they are not for the faint at heart. The consumers and health-conscious professionals who attend these shows are knowledgeable; sometimes even experts in their field. They tend to ask in-depth questions. I've been to some of the most challenging venues- Pri-Med, Natural Foods Expo, The American Dietetic Association Meeting (FNCE), and more. I know how to handle even the trickiest request while always keeping product confidentiality and brand integrity in mind.

Serving As A Nutrition Spokesperson

Many of the biggest brands in wellness today utilize the expertise of a medical or nutrition professional. Such product endorsements give consumers the peace of mind that they are making the healthiest choice.

"Ask a Dietitian" If you have a Web site, chances are very good that your Webmaster is bombarded with questions about your product. As your product spokesperson, I can help you develop email answers and Web page content written in a friendly, knowledgeable voice. I could even manage a Wellness Blog on your behalf. [See a Sample Consumer Correspondence email and my own Wellness Blog.]

I won't lend my name and expertise to just any product. But, if you feel you are top of the line, please Contact Me today to discuss my product representation services. I am based in Hamden, CT, just a short train ride to New York or Boston, and I am willing to travel throughout the country.




Sample Consumer Correspondence

Actual Consumer Question: Could you tell me what feedback you have gotten re: adora calcium upsetting the stomach? I had been taking it without problems, but today I had a bubbling feeling in my stomach.
My Answer:
Thanks for your interest in Adora Calcium. I am so glad your initial experience with the product went well. Most consumers tell us that our calcium supplement doesn't cause them stomach upset the way pills do. This is likely because of the fact that the calcium itself is broken down into microparticles before being mixed into the chocolate, which means it is easier for the body to digest. Plus the fact that it is packaged with chocolate means it is like a mini-meal which helps to stimulate the stomach acid that is needed for calcium digestion. That being said - it sounds like your latest Adora Calcium gave you some stomach uneasiness. The best way to get to the bottom of any digestive problems is to think about everything you had to eat and drink that day to try to determine what conditions give you problems.
Had you eaten anything with it? Some people find they are better able to handle supplements with additional food. Had you been drinking enough? Sometimes not having enough fluids, particularly water can upset the digestive process. I can't tell you for sure what happened, but hopefully with trial and error you can get to the bottom of what is causing your "bubbling". And, if Adora calcium doesn't work for you, you might want to try yogurt as a calcium source. Calcium is so important that if you aren't able to tolerate it through Adora Calcium, dairy, leafy greens, soy or fortified juice might be worth a try. Good luck!

Consumer's response:

Thank you so very much for taking the time to respond you were so thorough in your explanation. I do appreciate it. I am extremely sensitive in my digestive tract to many things but i will persist in taking the Adora only now with a complete meal. perhaps that is the best. thank you again. you were very generous with your time and thoughtfulness!

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My work in health representation...
  • Read an actual response to a consumer email
  • Check out the comprehensive FAQs page I developed for Adora Calcium

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