Rates / Fees

I hate talking about money! I really want to make the world a better place and believe providing clear, honest communications is a good place to start. If I could work for free I would. But, good karma doesn’t pay the rent. SO, I’ve given some hard thought to what I charge for my health writing and web marketing and communications services.

In the end, I used a formula factoring in:

• 14 years of medical and scientific experience as a dietitian
• 10 years of expertise in web marketing and communications
• 20+ years of reading countless health articles, research studies, and medical information
• standard writing rates (from the EFA and Writer’s Market)

Sample Pricing

It is impossible to accurately give a price on a writing or web project without knowing all the details. Some topics are easier to write about than others and website complexity varies greatly. But, I do understand that budgeting is important, so I offer the following guidelines:

Per Hour- Rates range from $35-60 per hour. I prefer per hour pricing because I think it offers the fairest terms for all parties. You pay only for the time spent on your project – no more, no less. If it helps to allay your fears regarding the variability of paying by the hour, I can establish a cap on projects that are more basic in nature.

By Project – In writing, one of the easiest ways to estimate a project is by word count. For a web page or print piece with 500 words, I typically charge between $100 - $500. For a full e-mail newsletter (700-1500 words), the rate varies from  $350 – 1200. The wide variance relates to the fact that some projects require more research and time for design, coding in HTML, SEO, etc.    

Retainer – Just like any good sale, the more you buy the better the savings. If you know you want to work with me on a long term project for a minimum number of hours, I can offer you a monthly retainer agreement at a lower rate (ex. ~$1000 for 20 hours). Retainer agreements work great for web management, monthly e-newsletters, or social media management.

I'm not the cheapest writer or web manager, nor am I the most expensive, but I do believe I am priced very competitively. More importantly, I’m good at what I do. I approach every project with plans for perfection and efficiency teamed with a broad knowledge of marketing, consumer psychology, medical science, and design. WARNING – You really do get what you pay for. I’ve had clients contact me after being burned by writers who produced poor quality content that didn’t deliver results, and I know of many small companies that have waited weeks to have web updates made.

The way you communicate to the world is a reflection of who you are. So, I guess the final question is …what’s that worth to you? Contact Me to receive a customized quote for your project.