Search Engine Optimization - SEO

A good web writer knows how to implement web marketing elements into page content that will help the search engines appropriately index your site. Without those elements, it is very unlikely that your site will be indexed and ranked highly. This art form – and it is an art form requiring a balance of science and creativity – is known as SEO or search engine optimization. SEO takes keyword research, careful web page construction (title tags, alt tags, links, headings, content, etc.) and time. Teamed with great web content, search engine optimization can be the extra piece that really makes your site surpass the competition.

Effective Web Writing

Writing for the web is distinctly different than writing for print. This is obvious when you consider the challenges of reading text on a computer screen making it necessary to have shorter sentences and bulleted lists, subheadings, images, and charts to effectively communicate. The less obvious difference, and an even bigger challenge, is making your pages readable by the search engine robots. These agents scan the Internet trying to determine which web pages offer the most valuable content for their users. Search engines like Google can’t see images, or tell if your site is attractive. What they can tell however, is if the page content relates well to the terms that visitors are looking for – they will be able to easily decipher this fact if you always consider your web page construction with SEO in mind.

SEO Success

I am skilled at search engine optimization and writing for the web. I have helped clients achieve page 1 search results on Google for their top keywords. But, SEO is not a fast or easy process. It truly requires dedication to your entire website from a structure and content perspective. Adding new web content regularly through online newsletters or health articles, and participating in social media activities all help to show that your site is fresh and lively.

I implement SEO into all my online writing projects as a complimentary service. I can also offer SEO consultation or keyword suggestions. Contact Me today to learn more.