Social Media Management

Social media is a very important web marketing tool. But, it is extremely time-consuming. When you develop a following through a Facebook page, Twitter account, LinkedIn profile or Blog, you must constantly manage and nurture those online relationships. You can of course choose to outsource that function to a social media manager like myself. I have helped clients set up and manage health-focused social media accounts since early 2009.

Establishing a Social Media Presence

Social media is the online version of person-to-person networking, so your social media presence should truly represent who you are. It should feature your branding attributes (photos, logo, colors) and reflect the tone in which you normally communicate (i.e. humorous, fun, enthusiastic, serious). Following are the top accounts that I typically recommend:

Twitter – for sharing short bits of info (140 char).
Facebook Page – for updating fans on events, news, and new site content.
YouTube – for sharing your videos.
LinkedIn – for interacting with other business professionals.
Jumo (NEW!) – for promoting your nonprofit cause.

Social Media Account Setup - I can set up each of your customized accounts using a cohesive color and design scheme including your logo, tag lines, business information and photos. I will then provide a master document containing all of your user names and passwords, along with a step-by-step guide on how to use each site.

Health Blog Management

A health blog is a great alternative or compliment to an online health newsletter. For blogs hosted on your own web platform, regular blog posts can drive traffic to your website and increase search engine placement. In addition, a health blog is a great way to share content that is helpful to your visitors. I can set up your new health blog, or simply provide regular blog posts using your blog platform based on health topics that are pertinent to your visitors. I have experience in Blogger and WordPress and can locate an effective domain name and arrange inexpensive web hosting for your blog.

Social Media Tips

Remember social media is stealth marketing – the main focus can never be just to sell or promote.
Treat your followers and fans as you would your friends - respect their time and focus more on giving than taking.
Manage social media accounts on a regular schedule.
Make an effort to respond with all consumers who post on your pages or retweet your messages.
Be clever. Funny, helpful and unique tweets and status updates get the most attention.
Use simple, short statements to drive traffic to longer web content or health articles.