Website Analysis

Web analysis is the key piece of any web marketing strategy. Adding SEO to your site and offering excellent web content are only part of managing a successful website. To truly maximize your expenses and your efforts, you must know what’s working and what isn’t.

• How are visitors finding your site?
• Which pages are the most popular?
• Which keywords drive traffic to your site?
• Which promotions are paying off?

I’m surprised by how few businesses take the time to actually think about their web traffic. But, I do understand that data analysis can be daunting and expensive. As a former full-time, web traffic analyst for an auditing firm, I have expertise in slicing and dicing information to offer meaningful suggestions. I can provide you with economical web traffic reports on a one-time or monthly basis using Google Analytics.

Web Traffic Reports – Google Analytics Set-Up

Google Analytics is a free program that enables you to uncover the many details of your web traffic. I can set you up with a Google Analytics account and help you implement the correct tracking code into your web pages. I can then either teach you how to create the colorful, easy-to-understand reports that the software can produce, or I can simply run them for you and send them directly to your e-mail. In addition, I can write a customized summary of what the results actually mean in relation to your web marketing strategy and how you can use the findings to further increase web traffic. Once you are set up the process is fairly quick and can cost as little as $30 to $60 per month.

Web traffic analysis is a bit geeky – but I love it! Let me put my enthusiasm to work for you. Contact Me today to discuss your web analysis needs.