Freelance health newsletter writer, Michelle Traub, R.D. is...

Web Marketing

An effective web marketing campaign revolves around just one thing – good web content. There are many ways to gain web traffic for your site, but they all require persuading a visitor to want to read about you, your products or your services.

Beware of false promises in internet marketing

Some web marketers will claim that they can provide lots of web traffic through paid advertising*, gimmicks or links. But, people generally ignore advertisements and skip right past websites with blatant sale pitches. Besides, what happens when visitors come to your site and there is nothing there to keep them interested? They leave and you’re left with a bill! I believe in ethical web marketing services which revolve around creating great web content that educates your visitors, while also appealing to search engines (SEO). I provide the following web services to help maximize your web marketing efforts:

*Paid Online Advertising- I have never liked the idea of paid online advertising or “pay per click” (PPC) as a quick fix for gaining web traffic. To me, the beauty of the Internet is that information is FREE! Why should you be paying for visitors? However, if your site has already been optimized for the search engines, and contains strong web content, yet the traffic is still light, then paid advertising might be a good option for you. I can help you design and compose cost-effective, online ads and landing pages utilizing the latest ad services (Facebook Ads, Google AdWords, etc.).
If you want to learn how to have a healthy web marketing presence, Contact Me today.
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