Web Content Creation
It is a common adage in web management that content is king. I have seen that play out time and time again since visitors only care about one thing when they visit your site – what’s in it for me? Give them clever content and helpful information and they will give you their time. If you’re really good, they may even offer up their precious e-mail address. Don’t deliver and they are off to the next site. Two interesting ways to keep your visitors engaged are through free e-books and online newsletters. Both enable you to maintain an intimate relationship with your visitors.
- Health E-book – I can write and design a free e-book on a health topic of interest to your visitors. The book can be created as a PDF with active web links insuring that if the book gets shared, it will provide direct traffic back to your site. Visitors will be happy to share their e-mail address with you for such a valuable offering.
- Online Newsletters – learn more about the value of newsletters here
Following are additional web content that I can help you with:
- A Site Outline – It define your site's main sections, subsections and overall navigational scheme and serves as the essential blueprint for any web project.
- Product Pages - If you sell products online, it is important to cover everything a consumer might want to know (ingredients, quantity, size, specifications, etc.)
- Service Pages - Like products, services require strong descriptions, so that your visitors know everything they need to make a decision about your company (your policies, mission, and contact details are all essential)
- Health Articles – Interesting information is a necessity for attracting visitors. Online health articles also help with search engine placement.
- Site Map – One page that ties your entire site together and helps lost visitors find what they are looking for quickly. Site maps are also a valuable way to assist search engines in indexing all of your pages.
Internet Marketing Strategy
In addition to the web content that is hosted on your own site, you may also want to consider the content that is used as part of the overall web marketing strategy used to drive visitors to your site. Using SEO and knowledge of your organization, I can write web copy for:
- Directory Listings – Directories such as Yahoo, Google Local, and ODP can really put your site on the map. However, writing directory descriptions is tricky. Listings must be objective, concise, rich with keywords, and true to your brand, or the directory could reject your listing.
- Online Press Releases – When optimized for the search engines, online press releases can provide backlinks and loads of web traffic. I craft press releases that are intriguing to media outlets, while also providing search engine traffic.