Freelance nutrition writer and dietitian, Michelle Gibeault Traub is...

Examples of Web Site Content & Web Management

Adora Calcium - www.AdoraCalcium.com

Rewriting Web Site

From December 2006 through 2010, I managed all Web Marketing activities for Adora Calcium Supplements including producing a monthly health newsletter and managing web content. In that role I achieved the following:

  • Between March 2007 and October 2007 I implemented a site redesign for www.AdoraCalcium.com. In that short span of time, I revised the navigation, rewrote all 75+ pages of health content, and implemented SEO (search engine optimization) elements which enabled the site to achieve and maintain "Top 10" Google placement for the valuable term "calcium supplements".
  • In July 2008, I selected, designed, and independently integrated new e-commerce and hosting platforms which saved the company over $5000 per year.
  • In March 2010, I completed a site relaunch with new site copy and imagery.
My combined efforts amounted to a dramatic increase in web sales and significant cost savings for the company. I managed all of these activities on a part-time schedule with minimal budget.



Charter Oak State College - www.charteroak.edu

web redesign, charter oak

While working part time for Charter Oak State College ( in 2006), I managed a complete redesign of the Web site www.charteroak.edu including rewriting and revising over 80 pages of content. Much of the site's content has remained unchanged since I left in December of 2006. In particular, examples of pages that I created include:

The college's Web site traffic increased dramatically while I was there, as did their student applications and course enrollments.

Why pay a writer, a designer and a Web site manager when I can help you manage it all? Contact me today to discuss my reasonable rates.

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