Website Content & Web Management Examples

Adora Calcium - Thompson Brands

From December 2006 through 2010, I managed all web marketing activities for Adora Calcium Supplements and Thompson Brands including producing a monthly health newsletter, creating all web content, executing e-mail campaigns, creating social media accounts, and managing all website activities (hosting, domain registration, etc.): In addition,

Between March 2007 and October 2007 I implemented a site redesign for www.AdoraCalcium.com. In that short span of time, I revised the navigation, rewrote all 75+ pages of health web content, and implemented SEO(search engine optimization) elements which enabled the site to achieve and maintain "Top 10" Google placement for the valuable term "calcium supplements".
In July 2008, I selected, designed, and independently integrated a new e-commerce and hosting platforms which saved the company over $5000 per year.
In March 2010, I completed a site relaunch with new site copy and imagery for all three company sites: adoracalcium.com, womenscircleofhealth.com, store.adoracalcium.com.

My combined efforts amounted to a dramatic increase in web sales and significant cost savings for the company. I managed all of these activities on a part-time schedule with minimal budget.

Charter Oak State College - www.charteroak.edu

While working part time for Charter Oak State College (in 2006), I managed the web marketing elements for a complete redesign of the website www.charteroak.edu including rewriting and revising over 80 pages of web content. Much of the site's content has remained unchanged since I left in December of 2006. In particular, examples of pages that I created include [links open in a new window]:

A Prospective Student Directory which enabled students to find vital information with minimal effort.
An Advantages page clearly spelling out how the college excelled over other online programs.
A mini-site featuring one of the college's more popular program Public Safety.